Japanese women’s No.1 concern in winter – What is “Hiesho”?

Did you know that one of the top health issues that Japanese women are concerned about is feeling of being cold? The symptom is called “Hi-e-sho (冷え性)” or sensitivity to cold. Hiesho women tend to feel cold, especially in the tips of their hands and feet. I myself have often felt “Hie Sho”.

Onkatsu(温活) market

According to this article by PR TIMES, research shows that the no.1 health related concern that Japanese working women have during winter months is “Hiesho or feeling cold” followed by “Dry skin”. And it shows that a lot of respondents were interested in “Onkatsu(温活)”; activities to warm up their bodies.

オーガニックコットン腹巻 腹巻き マタニティ メンズ レディース 冷えとり 大きいサイズ 薄手 おしゃれ 日本製 :og-h01:sowan - 通販  - Yahoo!ショッピング
Cited from Yahoo

The research also helps us understand what Japanese women are doing to prevent themselves from feeling cold. “Taking a hot bath” ranked no.1 followed by “Drinking something warm”, “Wearing socks or Haramaki” (see image) and “Eating something warm.”

楽天市場】シルク100% 5本指 靴下 重ね履き ソックス 4足組 S・L (コットン シルク 綿 レディース おやすみ靴下 冷えとり 冷え性 重ね履き靴下  5本指ソックス くつした 夜用ソックス):すててこねっと
Cited from Rakuten shopping site

Naturally, there are many goods and items sold targeted at treating Hiesho women in the Japanese market. Some of these include 4-5 layered socks (I own a pair). My Hiesho friend gave a pair to me and I am quite fond of them now, as I live in Portland where winter weather gets pretty chilly (for Hiesho women like me).

Another Onkatsu example could be having a bowl of warm soup – the article titled “10 soup recipes perfect for Onkatsu” on the4MEEE site shares a variety of soup recipes supposed to be perfect for Onkatsu.

Unique to Japanese women?

I’ve tried to explain “Hiesho” to my American friends and only then realized there was no such concept in one word in English, which I found interesting.

Is Hiesho unique to Japanese women? I can only say that Hiesho has definitely been a common trouble that has afflicted many Japanese women. Whenever I talk to my female Japanese friends, we usually have a shared feeling of “I struggle with bad HieSho. You, too? It’s not fun, isn’t?” during winter season.

Yoga trend in the Japanese market

According to MarkeZine, a web magazine specialized in marketing in Japan, Yoga, jogging and walking (ヨガ・ジョギング・ウォーキング) ranked No. 1 in the category of hobbies that Japanese women in their 20s to 40s are interested in trying. This is based on the survey conducted between Oct 5th to 7th, 2020 by Trenders, a company based in Tokyo focused on marketing business.

In this research, respondents were also asked about influence that covid-19 had on what they do for fun or hobbies. It indicated that women are more and more interested in hobbies they can enjoy inside their home (above 30%).

Last week, I talked to some of my Japanese friends who have toddlers or kids in elementary schools. They were all saying “I should exercise!” This is just one of the reflections of the Japanese society right now amid covid-19 crisis and trend towards yoga or exercising inside home among women in Japan.

Book Review(『An elephant that fulfills your dreams – Black Ganesha’s teaching』)

夢をかなえるゾウ3 文庫版 | 水野敬也 |本 | 通販 | Amazon

『夢をかなえるゾウ 3 ブラックガネーシャの教え』

2015年あたりに読んだ『夢をかなえるゾウ1』。その内容を読み直してから、今度はKindleで徒然なるままにこの本『夢をかなえるゾウ3 ブラックガネーシャの教え』を読んだ。





やはり、自己啓発的な内容をフィクションのストーリーと化している点がすばらしい。多くの自己啓発本は、「インスピレーションを得るには、こうするのがオススメ」というような各要素が別個に書かれている(1.朝早く起きる 2.笑顔でいる…など)のに対し、この本はストーリー仕立てなので、一本の線が通ったように気持ちよく読み進められる。



My Favorite Morning Yoga Video

Yoga with Adriene のこの朝用ヨガビデオは、もうたぶん百?千回?くらいリピートしています♡

Adriene がビデオの中で次に言う言葉もわかってしまうくらい。


タイトルにあるように Energizing(元気が出る)で、きつすぎない身体が喜ぶヨガ。