Yoga trend in the Japanese market

According to MarkeZine, a web magazine specialized in marketing in Japan, Yoga, jogging and walking (ヨガ・ジョギング・ウォーキング) ranked No. 1 in the category of hobbies that Japanese women in their 20s to 40s are interested in trying. This is based on the survey conducted between Oct 5th to 7th, 2020 by Trenders, a company based in Tokyo focused on marketing business.

In this research, respondents were also asked about influence that covid-19 had on what they do for fun or hobbies. It indicated that women are more and more interested in hobbies they can enjoy inside their home (above 30%).

Last week, I talked to some of my Japanese friends who have toddlers or kids in elementary schools. They were all saying “I should exercise!” This is just one of the reflections of the Japanese society right now amid covid-19 crisis and trend towards yoga or exercising inside home among women in Japan.